Campaigns
At Bermuda Is Love, we organize monthly campaigns to raise awareness, shift culture, and inspire action around the fundamental belief that basic needs are human rights. Our work challenges harmful systems, amplifies marginalized voices, and encourages our community to imagine — and build — a more just Bermuda.
Over the past five years, we have organized nearly 30 campaigns addressing some of the most pressing issues facing our island, including: Homelessness, Affordable Housing, Food Insecurity, Hunger, Healthy Eating, Healthy Living, Healthcare Access, Mental Health Reform, Justice Reform, Fast Fashion, Ethical Consumption, Consumerism, Environmental Protection, Climate Change, Empathy & Community Care, Love As Revolution & Power, and Direct Action & Mutual Aid.
Our campaigns take many forms — from infographics and interviews to short videos, public discussions, volunteer initiatives, and published articles. Each initiative is designed to educate, empower, and mobilize individuals toward long-term, systemic change.
We believe advocacy is not just about awareness — it is about participation. It is about creating opportunities for people to learn, connect, and act together. Together, we are building a Bermuda rooted in love, justice, dignity, and shared responsibility.
The #LoveIsPower campaign by Bermuda Is Love is a February 2026 initiative about turning love into action to create a more compassionate and just Bermuda. It emphasizes that love isn’t just a feeling—it’s a responsibility to meet basic human needs, promote equality, and strengthen community bonds. The campaign includes a Ten‑Point Program guiding civic life, and practical activities like community gardening, legal clinics, food projects, and advocacy workshops. Its goal is to use love as a real social force to empower residents and ensure dignity and care for all.
Our Campaign Archive
Below is a detailed overview of every campaign we have led to date. Each campaign represents a step forward in our ongoing mission to transform compassion into collective action.
The #DirectAction campaign by Bermuda Is Love is a December 2025 month‑long community initiative focused on turning compassion into practical, hands‑on efforts that help meet people’s basic needs and strengthen social well‑being. Rather than waiting on institutions, the campaign encourages individuals and neighbours to take tangible steps to support others and address systemic inequities in Bermuda.
The #RootedInResilience campaign by the Bermuda Is Love Access to a Healthy Environment Working Group, is a November 2025 initiative focused on environmental stewardship, community strength, and sustainability. It highlights the idea that true resilience — like the resilience of healthy ecosystems and strong communities — grows when people and nature are nurtured together.
The #LessIsMore campaign by the Bermuda Is Love Access to Clothing Working Group is a September 2025 initiative aimed at challenging the wasteful fast fashion system and promoting sustainability and community sharing. The aim is not just to help people access clothing, but to shift culture toward sustainability, sharing, and valuing what we already have — reducing waste, supporting dignity, and building community resilience.
The #JusticeNotCharity campaign by the Bermuda Is Love Access to Justice Working Group is an August 2025 month-long justice-focused initiative that combines community service with legal education and grassroots advocacy to shift how people think about and act on social issues in Bermuda. The campaign emphasises that justice is about dignity, not just charity — meaning that helping people through goodwill alone isn’t enough; society also needs to address the systems and policies that create inequality and injustice.
The #BlueBermuda campaign by the Bermuda Is Love Access to a Healthy Environment Working Group is a July 2025 month-long environmental awareness and action initiative focused on protecting and caring for Bermuda’s marine ecosystem — since about 95 % of Bermuda’s territory is ocean and the surrounding seas face pressures like coral reef decline, pollution, and warming waters. The campaign invites Bermudians and residents to reconnect with the ocean, learn from science, and take collective steps to safeguard marine ecosystems for present and future generations.
The #BermudaIsHome campaign by the Bermuda Is Love Access to Housing Working Group is a June 2025 initiative focused on housing justice and the idea that everyone in Bermuda deserves secure, dignified housing as a human right — not a commodity to be bought and sold for profit. It highlighted that Bermuda’s housing system prioritises profit and speculation over people, leaving many unable to afford stable homes. The campaign aimed to shift public perception — from seeing housing as a financial asset to understanding it as a fundamental human right, and to build collective support and action for lasting change in Bermuda’s housing system.
The #WeAreNotAnIsland campaign by the Bermuda Is Love Access to Healthcare Working Group, in collaboration with the Ministry of Health, is a part of the May 2025 Mental Health Anti-Stigma Month, an effort to help Bermudians talk openly about mental health, challenge stigma, and build community support and understanding. Under the slogan “We Are Not an Island,” the campaign acknowledged that while Bermuda is physically an island, no one should feel alone or isolated when it comes to mental health challenges. #WeAreNotAnIsland was about standing together, opening up conversations about mental health, normalising support-seeking, and strengthening community care in Bermuda.
The #LoveLocalFood campaign by the Bermuda Is Love Access to Food Working Group is an April 2025 initiative focused on strengthening Bermuda’s local food system and increasing awareness about food security, sustainability, and community nourishment. The goal was to encourage people to think about where their food comes from, support local producers, and work toward a future where Bermuda can feed itself more sustainably rather than relying heavily on imports. The month included activities like panel discussions on agriculture, farm tours, community gardening days, Earth Day celebrations, and interactive talks on the “Right to Food” to bring people together, educate, and inspire action around local food production.
The #CreativeFreedom campaign by the Bermuda Is Love Access to Education Working Group is a March 2025 initiative designed to celebrate imagination, artistic expression, and radical creativity as part of community empowerment and social visioning. It invited people — especially students and local residents — to explore what creative freedom means to them and how it connects to a brighter, more innovative future for Bermuda. People were invited to submit artistic responses, ideas, and creative works that highlight diverse perspectives and individual visions for the future. #CreativeFreedom wasn’t just about art for its own sake, but about engaging people in visioning change, expressing identity, and imagining collective futures through creative expression.
The #RevolutionaryLove campaign by Bermuda Is Love is a February 2025 initiative that invited people to think about love not just as a feeling, but as a radical and transformative force for justice, equity, and social change. The campaign framed love as an active force that can challenge injustice, inequality, and systems of oppression rather than being a passive or private emotion. It encouraged people to see love as care, justice, solidarity, and responsibility — something that can reshape how societies are organised and how basic needs (like food, housing, healthcare, education, and justice) are met for everyone.
The #GetToKnowBIL campaign by Bermuda Is Love is a January 2025 awareness and engagement initiative designed to introduce or re-introduce the organisation to the community, explain its mission and values, and encourage people to get involved in its work toward justice and compassion in Bermuda. During the campaign, Bermuda Is Love held events throughout January that tied community activities to these rights — school breakfast day (right to food), upcycling event (right to clothing), trash cleanup (right to a healthy environment), cv workshop (right to education), renting-ready workshop (right to housing), blood drive (right to healthcare), and free legal advice clinic (right to justice).
The #EmpathyInAction campaign by Bermuda Is Love is a December 2024 initiative focused on cultivating understanding, compassion, and meaningful acts of kindness in the community. It encouraged people not just to feel empathy but to actively practice it by listening, helping others, and taking steps to address real needs across Bermuda. Throughout December, Bermuda Is Love organised free events (like legal advice clinics, food, toy and clothing drives, community gardening, blood drives, and volunteer opportunities) that enabled people to help others directly and learn about social challenges like poverty and inequality. #EmpathyInAction was about making empathy a daily, intentional practice — connecting with others, offering practical support, and building a stronger, more compassionate community through shared effort and understanding.
The #YourHealthYourFuture campaign by the Bermuda Is Love Access to Healthcare Working Group is a November 2024 health-focused initiative that aimed to encourage and empower people in Bermuda to prioritise both their physical and mental wellbeing. The campaign promoted the message that your health today shapes your future quality of life and that good health should be seen as a right and a community priority, not an afterthought. Throughout the month, we hosted free public events and activities designed to make health resources more accessible and engaging. These included educational workshops, fitness and wellness sessions, health talks, blood drives, and community garden activities. The campaign also emphasized mental health awareness, encouraging open conversations and proactive self-care.
The #FoodForLife campaign by the Bermuda Is Love Access to Food Working Group is a October 2024 initiative focused on combating hunger, food insecurity, and nutritional inequity in Bermuda by bringing people together around food as a shared human need and right. The campaign aimed to raise awareness of the severity of food insecurity locally — highlighting how many families in Bermuda are forced to choose between paying for basic expenses and accessing healthy, nutritious food — and to mobilise community resources to provide meals and support for those in need. Throughout the month, we hosted a range of free community events — such as food security workshops, volunteering at feeding programmes, farm tours, a potluck dinner, and community garden activities — all designed to strengthen food access, connect people through shared meals, and promote a healthier, more equitable food future for Bermuda.
The #LoveYourNeighbour campaign by Bermuda Is Love is a July 2024 community engagement initiative designed to encourage people across Bermuda to recognise and act on their moral and social duty to love and support one another. It invited everyone to move beyond individual barriers and prejudices to see each other as equal in dignity, rights, and worth, and to actively treat each other with respect, compassion, empathy and care. Central to the campaign was the idea that love becomes real when it’s put into practice — meaning people’s basic needs should be met so they can connect with others and help build a community founded on mutual care and shared responsibility. Throughout July, Bermuda Is Love organised free public events and volunteer opportunities such as blood drives, clothing and sanitary product giveaways, community clean‑ups, feeding programme support, legal advice clinics, and young leaders discussions to embody this principle in action.
The #FreedomToFlourish campaign by Bermuda Is Love is a June 2024 initiative centred on the idea that every person should have the freedom and opportunity to live a meaningful, fulfilling life and realise their full potential. At its core, the campaign promoted the belief that basic needs — like food, housing, clothing, healthcare, education, justice — are human rights and must be met as a foundation for people to thrive, not just survive. It also emphasised that once those needs are secured, individuals are better able to pursue their dreams, contribute to society, express creativity, and build strong community connections. Throughout the month, the campaign featured a series of free, community‑focused activities and experiences designed to illustrate what flourishing looks like in practice. These included art and creative workshops, science and culture tours, and opportunities for personal growth and participation in community life. The goal was to invite people to broaden their understanding of freedom — beyond basic survival — and to work together toward a Bermuda where everyone has the chance to flourish and contribute meaningfully to shared wellbeing.
The #FreedomFromWant campaign by Bermuda Is Love is a May 2024 initiative focused on promoting the idea that everyone should be free from hunger, basic material need, and economic insecurity, and that these are essential human rights, not privileges. The campaign drew on the concept of “freedom from want” as one of the basic human freedoms — meaning that no one should have to struggle for food, shelter, clothing, healthcare, or other necessities simply to survive. Throughout the month, the initiative featured community meals, food security workshops, discussions, and public engagement events designed to raise awareness about poverty and inequity in Bermuda. It encouraged people to think about how society can better ensure that everyone’s fundamental needs are met, including stronger local food systems, equitable access to basic services, and collective responsibility for community wellbeing.
The #FightForJustice campaign by the Bermuda Is Love Access to Justice Working Group is an April 2024 initiative centred on advocating for fair, equitable access to justice and legal support for everyone in Bermuda. The campaign emphasised that access to justice — including the ability to seek legal advice, understand rights, and navigate the legal system — is a fundamental human right that supports equality and helps protect people from discrimination and unfair treatment. Campaign organisers stressed that when people cannot access justice because of cost, lack of information, or discrimination, the principle of equality before the law is undermined and social inequalities are reinforced. Throughout the campaign, Bermuda Is Love hosted a series of free public events such as legal advice clinics, human rights discussions, community talks on education reform, workshops at community centres, and legal aid sessions, all designed to help people learn about their rights, get practical help, and strengthen community understanding of justice issues.
The #Right2Learn campaign by the Bermuda Is Love Access to Education Working Group is a March 2024 initiative that focused on advocating for quality education as a fundamental human right in Bermuda. It promoted the idea that everyone should have equitable access to meaningful learning opportunities — not just basic schooling, but education that empowers individuals throughout life and supports personal growth, understanding, and participation in society. The campaign emphasised that education is more than passing exams; it’s about understanding yourself and the world around you, and that everyone has the right to learn and thrive regardless of background or circumstance.
The #HealthIsWealth campaign by the Bermuda Is Love Access to Healthcare Working Group is a February 2024 initiative focused on promoting the right to healthcare and encouraging healthier lifestyles across Bermuda. It emphasised that good health is fundamental to wellbeing and should be both accessible and affordable for everyone, framing healthcare as a basic human right rather than a privilege. The campaign stressed that when people have access to quality medical care and adopt healthy behaviours, they can enjoy better physical and mental wellbeing, reduce chronic disease burdens, and contribute to a more resilient community.
The #Share&Wear campaign by the Bermuda Is Love Access to Clothing Working Group is a January 2024 initiative that focused on advocating for the right to clothing, addressing inequality, and promoting sustainable fashion practices. The campaign highlighted that access to adequate, quality clothing is a basic human need and dignity right, similar to food and housing, and that a lack of appropriate clothing can negatively affect people’s ability to work, attend school, feel safe, and participate fully in life. By organising community events — such as clothing drives, upcycling and refashion workshops, film screenings, clothing swaps, and free clothing giveaways — the campaign aimed to provide immediate access to sustainable clothing, reduce stigma around second-hand garments, and foster a culture of sharing, repairing and ethical consumption.
The #ZeroHunger campaign by the Bermuda Is Love Access to Food Working Group is a December 2023 initiative aimed at tackling food insecurity and hunger across Bermuda by promoting the idea that no one should go hungry in a community that has the means to feed everyone. The campaign highlighted how many local families and individuals struggle with access to affordable, nutritious food, and it framed access to food as a basic human right, not a privilege. The goal was to raise awareness about hunger, support people experiencing food insecurity with direct assistance, and build community momentum toward solutions — such as stronger local food systems, shared resources like community gardens, school breakfast programs, and long-term strategies to ensure that everyone in Bermuda has reliable access to healthy food.
The #1Planet1Right campaign by the Bermuda Is Love Access to a Healthy Environment Working Group is a November 2023 environmental rights initiative that focused on advocating for the right to a clean, healthy, safe, and sustainable environment for everyone. The campaign was grounded in the belief that a healthy environment is essential for the enjoyment of basic human rights — including life, health, food, water, housing and sanitation — and that environmental protection should be recognised as a fundamental human right, not just a policy choice. The goal was to raise awareness about issues like pollution, climate impact, waste management, and ecosystem protection, and to bring people together to explore practical solutions and strengthen care for Bermuda’s natural environment and planet as a whole.
The #Housing4All campaign by the Bermuda Is Love Access to Housing Working Group is an October 2023 initiative focused on promoting housing as a fundamental human right in Bermuda. It highlighted that safe, secure, affordable housing is essential to people’s dignity, stability, well-being, and ability to participate fully in society, and that access to decent shelter should not depend on income or social status. The campaign drew attention to the challenges many Bermudians face with high housing costs, limited availability of affordable units, and systemic barriers that make stable housing difficult for individuals and families.
The #5ADay Challenge by Bermuda Is Love was a health and nutrition-focused campaign held in April 2023 that encouraged people across Bermuda to improve their diets by eating at least five servings of fruits and vegetables every day for the month. The goal was to promote better eating habits, raise awareness about the importance of nutrition for preventing chronic disease, and help residents make healthier food choices as part of overall wellbeing. As part of the campaign, the organisation hosted events, panel discussions and activities related to healthy eating, food security and lifestyle, including talks on nutrition, community gardening sessions, yoga and free health screenings. The challenge was designed not only to boost individual health but also to connect nutritious eating with broader issues like food access and long-term wellness for the community.
Every Bermuda Is Love campaign is grounded in our seven human rights pillars.
We believe awareness must lead to action. That is why our campaigns are paired with: volunteer events, educational workshops, policy advocacy, community programs, and collaborative partnerships.
The first Bermuda Is Love campaign, #NoNewClothes Challenge is a September 2022 sustainability and anti-consumption initiative that encouraged people to avoid buying any new clothing for the entire month of September as a way to rethink personal and societal habits around fashion, consumption, waste and environmental impact. The idea behind the challenge was to get people to pause and reflect on how often new clothes are purchased and how the fashion industry’s production and waste affect the environment and workers’ rights. Participants were encouraged instead to wear second-hand items, swap clothes, upcycle existing garments, and support more ethical and sustainable fashion choices. The campaign also included community events and educational content about fast fashion’s social and environmental costs, helping people make more thoughtful decisions about what they wear and how they consume.
Campaigns thrive when the community participates. You can support our campaigns by: sharing posts and educational content, attending campaign events, volunteering, joining a Working Group, donating to support campaign materials and outreach. Together, we can transform awareness into impact — and love into action. Join the movement today.